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IDIOM
Something expensive costs __________.
a. an eye and an ear
b. a hand and a foot
c. an arm and a leg
A. Answer the questions about Cause Marketing.
1. Main Idea The main aim of "Cause Marketing" is to __________.
a. help a cause b. promote a charity c. recycle products
2. Detail In the Eatiply scheme, if you want to help a needy person you need to __________.
a. pay extra money
b. order a special dish or meal
c. sign up for the project
3. Reference In line 10, "them" refers to __________.
a. customers b. clothes c. the company
4. Inference In the Pay It Forward campaign, who pays for the free coffee?
a. a customer b. the coffee shop c. the charity
5. Vocabulary What does "goodwill" mean? (line 17)
a. a positive attitude
b. a good business environment
c. good profits
B. Complete the summary notes. Use words from the reading.
| Eatiply free (1) __________ for a person in (2) __________when a customer buys a certain dish or meal | Patagonia an outdoor (3) __________ company that encourages its customers to (4) __________, (5) __________, and recycle | Pay It (6) __________customers can (7) __________ for an extra coffee or meal when they buy their own, the company donates this to a needy person; it encourages people to do (8) __________good |
C. CRITICAL THINKING Talk with a partner. Do you think companies also benefit from cause marketing? Why or why not? Do you have any ideas for a cause marketing campaign?
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